Better data is a step away
Working with us couldn't be easier. Sign the NDA and share your sell out files with us. We do the rest.
We Check
We run checks to make sure you have received the correct data from your retailers and that the formats are correct.
We Extract
We Extract
We use our proprietary tools to extract data from the sell out files. We then check to make sure it is accurate.
We Harmonise
We map every product to a universal mapping code. This means your team can easily compare performance on a specific product or category across retailers.
We Maintain
Our proactive methodology ensures that you always have access to reliable data, quickly and easily.
We Report
We can make report on performance, promotions and other performance metrics. The data you need, reported in the way you need it, using your terminology.
We Recommend
We can guide you get the best insights from your data. This maximises productivity and builds the skillset within your team.
Your Data. Your Way.
Our clients enjoy their own bespoke business intelligence support that draws on years of commercial analysis experience within a Travel Retailer.
MAKE YOUR DATA WORK HARDER
NOT YOUR TEAM
80 million reasons to work with us
We look after over 80 million rows of data. Each client has their own server meaning we keep data completely separate.
Secure
Confidentiality is assured from our highly trained team.
Fast
Access the latest information when you need it
Friendly
Knowledgeable team that clients love to work with
DATA SECURITY
Our clients own their data. Our unique model guarantees that data is never combined and confidentiality is assured.
Even the smallest data set, if used in the right way can bring value to a brand.
Our Experience
AWARD WINNING INDUSTRY INNOVATOR
Kevin has been at the forefront of Travel Retail innovation. He built range and space optimisation tools whilst at World Duty Free.
He developed Ranging By Destination, a way of putting the right products in front of the right customers. The principles are still used today in Avolta.
He led his team to win an award for basket analysis, creating new ways to analyse performance and drive profitable growth.
Today, his team supports some of the worlds biggest brands.
CASE STUDIES
CLIENT A - Continuity Issues
Situation
We have a client that had been using interns to process and clean their data. Interns by default, move onto different department. There were no process notes. Time is lost when new starters joined as they had to "find their way".
Action
We went in, reprocessed all the history, corrected the errors and trained our team to manage the clients unique processes. We then ensured that the tasks could be covered by another team member to ensure continuity. This includes all the subtle nuances and changes that happen.
Result
The client is now resilient to changes in circumstances and enjoys absolute continuity. This gives them data that has led to cost savings and delivered sales growth. Reliable data also led to improved trade terms which increased profitability.
CLIENT B - Fixing Errors
Situation
The client had been using a very large third party to clean their data. They had zero experience in Travel Retail and it did not run detailed checks on the output. This led to delays in the data and resource using precious time running checks and sending back errors.
Action
We ran a range of checks on the historical data to find that the dataset was largely inaccurate. One Red Kite recommended that the data was set up again using our proprietary tool and thorough checks were completed.
Result
The client now had access to accurate data that highlighted key opportunities that were previously hidden. The client also had access to reliable data in a timely manner. This improved the relationship with retailers and increased productivity.
CLIENT C - New Metrics
Situation
The client wanted to squeeze more value out of their data.
Action
We created new metrics and put them into dashboards that are designed to be easy to use.
Result
This led to better conversations, better decisions and ultimately more space in one of the worlds top airports in terms of traffic. As a result, sales grew and they increased their share of market.
INVALUABLE GUIDE TO TRAVEL RETAIL
The first of its kind, it covers:
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The challenges the channel faces
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The metrics
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Category management and more.
The principles contained within this book are battle tested and proven to deliver success.
To find out how to improve your sales, grab a copy of the book today. Available on Amazon.