Maximising the resources & influence you have at your disposal with Category Management

Every retailer and brand wants to maximise profitability and enhance the customer experience. Our approach to Category Management can help deliver on those goals.

SUPPORTING RETAILERS

You know your shoppers better than anyone.

We can help you turn spending patterns into insights that can give you the competitive advantage in your existing stores and in future endeavours.

PROVEN METHODOLOGY

With experience in domestic retail and travel retail, the team can advise you on how to leverage your data in a way that gets results. Pioneers of destination targeting, One Red Kite can help you deliver incremental growth quickly and effectively.

AVOIDING LEAKAGE

Are you losing sales due to inefficient pockets of stock? Are you losing profitability due to incorrect stock holding? Can you improve your space productivity to drive incremental growth? Having supported high profile retailers, we can help you with that.

SUPPORTING BRANDS

You know your brands better than anyone.

We can help translate your vision into actions that retailers will adopt.

PROPRIETARY TOOLS

We have proven methodologies and tools that help key account managers shape their conversations to get results. A blend of art and science can step change profitability and smash targets.

PRICE & PROMOTIONS

We think like retailer commercial analysts. We know what to look for and identify the signals that underpin performance. Using this approach has delivered extra space & listings for clients.

EXAMPLES OF RESULTS

Our approach has consistently delivered results.

Increased Gross Margin Return on Inventory Investment
Increased profitability
Improved cross category spend
Removed ineffective promotions
Optimised layouts
Improved shopper targeting
Identified the cost of price increases to total sales