In today’s challenging travel retail market, Category Management holds the key to driving incremental growth. From getting the right assortment, optimising space or advising on profitable promotions and more, we can support your needs.
We help retailers and brands create assortments that will convert shoppers into buyers. Ensuring you have the right range architecture will help people to trade up into higher priced lines.
We advise on space allocation and position to help maximise every shopping opportunity. Efficient use of space can reduce costs, reduce ‘out of stocks’ and increase profitability.
We advise retailers and brands on how to help shoppers find the right category, the right brand and the right product for them. The right path to purchase can significantly increase impulse purchases.
Promotions have a role to play within the Category Management tool kit. We help clients understand the effect of promotions, their impact on profitbility and advise on how to improve full price sales.
We take an independent and unbiased approach to help brands and retailers to:
Develop & execute annual category plans
Create category merchandising & promotional strategies
Leveraging insight for category development.
Provide regular category performance tracking (monthly and quarterly) to our clients using their data to maintain category analytical tools as appropriate.
Motivate, coach and develop the category management and broader teams to achieve the goals and targets set.
Deliver range reviews, seasonal reviews and gap analysis
Review segmentation, shopper research & category initiatives
Work to increase sales & profitability for both the retailer & the brand
Lead and deliver merchandising reviews and category Point of Purchase tactics as needed with clients, managing store trials and roll out plans as appropriate.
Lead and deliver promotions tactics with the client including regular reporting, influencing and evaluating promotions.