we make retail easy

In today’s challenging travel retail market, Category Management holds the key to driving incremental growth. From getting the right assortment, optimising space or advising on profitable promotions and more, we can support your needs.

range

We help retailers and brands create assortments that will convert shoppers into buyers. Ensuring you have the right range architecture will help people to trade up into higher priced lines.

space

We advise on space allocation and position to help maximise every shopping opportunity. Efficient use of space can reduce costs, reduce ‘out of stocks’ and increase profitability.

navigation

We advise retailers and brands on how to help shoppers find the right category, the right brand and the right product for them. The right path to purchase can significantly increase impulse purchases.

promotions

Promotions have a role to play within the Category Management tool kit. We help clients understand the effect of promotions, their impact on profitbility and advise on how to improve full price sales.

HOW WE HELP OUR CLIENTS

We take an independent and unbiased approach to help brands and retailers to:

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Develop & execute annual category plans

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Create category merchandising & promotional strategies

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Leveraging insight for category development.

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Provide regular category performance tracking (monthly and quarterly) to our clients using their data to maintain category analytical tools as appropriate.

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Motivate, coach and develop the category management and broader teams to achieve the goals and targets set.

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Deliver range reviews, seasonal reviews and gap analysis

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Review segmentation, shopper research & category initiatives

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Work to increase sales & profitability for both the retailer & the brand

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Lead and deliver merchandising reviews and category Point of Purchase tactics as needed with clients, managing store trials and roll out plans as appropriate.

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Lead and deliver promotions tactics with the client including regular reporting, influencing and evaluating promotions.

“great category management can be the difference between success and failure”

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